When I mention I work as a copywriter people are often curious. It’s not always a job they are familiar with. I thought a quick ‘day in the life’ post may be of interest and explain exactly what I do.
According to the Pro-Copywriters 2019 Survey, 73% of copywriters run their own business. This means some of us wake up within reach of our office space! Females outnumber males in the industry, two to one, and the average age is 40, says the survey. There is a mixture of full and part time workers. 43% have an official copywriting qualification, myself included, with roughly a third holding a degree in English.
Many of us copywriters are managing to successfully juggle our businesses with the needs of a family. It doesn’t make us any less committed or professional. In fact, I would say we are a driven bunch! It feels good to be able to bring in an income from a creative profession I love whilst getting satisfaction from doing a great job for my clients.
A Typical Copywriter Day
So, first things first. Deposit the children at school and walk the dogs. I tend to be at my desk, ready to work at 10am. Some days I have client work booked in, other times I deal with developing and running the business.
Everyone works differently but a typical day may run like this- I will quickly scan through my emails and voicemails to see if there is anything pressing I need to deal with first. Assuming all is well and I don’t have any new work requests, I carry onto my client work.
Mainly I work with small businesses or solopreneurs but I do have some medium sized businesses who use me for ad-hoc writing work rather than employ someone specifically for those tasks. For example, I produce a newsletter for an English language school and work on the content for their website, making sure it is new and fresh. When working with a new client I always book in a consultation so I can get to know the client, their business and what they need.
Who are my clients
One business I work for has chosen to book retained hours so I work with them every week. This month I produced a press release for the launch of a new product and an email about a trade show they are attending. I love working with this client as I know their business really well now. They are a busy, family run company, selling nurse call systems to care homes.
For a very talented artist client, I write a monthly blog, edit photos and add the content to her WordPress website. She tells me she couldn’t do without a copywriter- I think mainly because she is really not a fan of technology and the idea of meta descriptions and the like fill her with terror!
Sometimes my work requires extra creativity, crafting headlines, webpage copy or advertising material. Other times, it is more of an editing role, helping a client re-word their current marketing material and checking the spelling and grammar. There are always essential marketing tasks to be done, such as producing a monthly blog to help with SEO. Whatever the task I am happy to assist!
Once my client work is complete, I quite often turn my attention to marketing for my own business, Pass the Task, or some personal development. Maybe I will work on writing a blog or send out a targeted email to potential new clients. I’m a huge believer in being the best copywriter I can so I normally have a course on the go to help enhance my writing skill set. I read blogs from other writers as this in turn helps with my writing. There is so much useful information online, waiting to be accessed.
Back to my day
By the time 3pm rolls around my dogs start to nudge me and mill about impatiently. They are very good at telling the time! Generally, this is when I finish work ready for whatever challenges my kids will inevitably throw at me. I could be a taxi service, cleaner, cook, home work expert, nurse or counsellor!
Being a copywriter is on hold until at least 8pm. Most evenings are spent doing my own thing but if I am busy with work or really want to get something finished (such as this blog post) I may return to my desk for a couple of hours.
I really enjoy my work as a copywriter. I love the challenge of working for many different types of businesses and doing a variety of work. The flexibility of being self-employed means I can give my all, whilst working, but also rise to the challenges of raising a young family. I’m sure many of you appreciate that juggling act!
Hopefully, you have a clearer idea of what a copywriter does in a day. If you think I can help you with your copywriting needs, get in touch!